We are thinking about conference innovation from the wrong perspective.
We usually think about conference innovation as something we create for our paying attendees. Or we think about innovation as something we design with attendees through crowdsourcing.
We need to make a critical leap. Conference innovation is a way to design attendees!
Innovation should be treated as a medium and method for (re)desigining customer…
On todays show we have Mike McAllen talking about the World Domination Summit. Jon Trask talking about SocialTables and other CAD type programs. Adrian Segar talks about Who’s Local at your meetings.
Jon Trask segment Social Tables, Auto CAD and Vectorworks are the focus today as Jon takes a look at some of the various room diagraming options available to planners…
Big data has been on the lips of many business professionals for some time now.
So is it a big mistake or a promising trend to apply?
Expo and Global Experience Specialists (GES) developed a study that looks at how event producers and exhibitors are collecting and analyzing data to help their customers and their own organizations…
“How can I increase engagement at my conference?”
It’s a question I hear a lot. “How can I help my attendees increase their engagement?”
What’s my answer?
Increase the relevance.
Increase the relevance of the content.
Increase the relevance of the learning experience.
Oh and by the way, what type of engagement are you talking about?
The Camouflaged Faux Engaged Attendee
As meeting professionals, we struggle with defining attendee engagement…
What is your vision for your conference customer?
In case you are confused by the term conference customer, I mean your paying attendee or registrant. What is your vision for your conference customer, the paying attendee?
How do you hope to help your paying attendee to grow, evolve or transform? What traits and characteristics do you desire to create in your customers through your conference experience?
Those are some tough questions we need to consider…