I knew after a few minutes into the conversation with Arnie Roberts (pictured right) of Smart-reg International that I was in way over my head as it related to technology and the issues surrounding convention or event registration, and the associated lead generation and lead retrieval, or what Arnie likes to call “Lead Capture”. There are so many issues related to how registrations are done and how lead retrieval is acquired, that our supposed brief conversation turned into a marathon phone conference and left me with my head spinning with all of the information available. Think I’m kidding? We talked about Russian spy stuff and Radio Frequency Identification (RFID), copper coils and chips, world economics, and many other very technical and cool James Bond kind of stuff. After all, Arnie got his start more than 30 years ago in the technology sector working for the American Broadcasting Company in their corporate data center. Arnie knows data.
I can only describe Smart-reg International in a single word – INNOVATIVE. Arnie Roberts is truly the leading expert in the area of convention or tradeshow registration. He is sought after by companies not only locally but also globally to provide information on how best to handle registrations not only online as is the case with many of his other competitors, but also on site which is a unique offering of Smart-reg International. Smart-reg International has handled conventions or events from as small as 200 attendees up to 92,000 people. I’m not sure how I would carry around 90,000+ business cards, but Arnie’s company offers a simple solution with their technology and innovation. He has done this in locations here in the US, and in places like Barcelona, Berlin, Singapore and New Delhi to name a few.
Not only do they have the technology in place for handling registration and lead retrieval, they are also innovating ways for convention planners or event planners to do some very interesting things. They are using RFID as I mentioned above to track attendees and provide invaluable data to organizers. In addition they are adding significant value to the way conference planners can generate more exhibitors by giving value added benefits to them through new technologies. The technology that is awaiting approval for its patent is the trademarked “ALL IN THE BADGE” technology. A very cool badge indeed, and all of the benefits are difficult to list here, but suffice it to say, if I wanted to track my attendees, and generate leads, allow them to purchase products, or handle transactions using a badge, this would be the first place I would stop. Other technologies the company is looking to offer for conventions or trade shows are Product Locater, Colleague Tracker, Smart Mat, and Refer-a-Friend. Like I said, these guys are a one stop shop for getting your event on top with all the possible technology to make it a success. If you can make it out to Las Vegas next week (December 10-12, 2007) for the IAEE’s Annual Meeting and Exhibition, stop by and speak to the folks at Smart-reg International at booth #1006, I know they can dazzle you with their service through the use of their technology.