I just read on ENN the following statement which somewhat caught me off guard:
More than 13,000 trade shows and conventions are held in America each year. They range from the huge, glitzy Las Vegas events that draw tens of thousands and cost the exhibiting companies millions of dollars, to smaller regional affairs that cost thousands.
I guess what I am curious about is what constitutes a trade show or convention. Does three people getting together for coffee a trade show make? That is more than 35 trade shows or conventions a day in America. All of the meeting facilities and planners out there should have more than enough customers to go around. The opposite seems to be the case. I just recently discussed the idea of Las Vegas Convention & Visitors Authority canceling 340 meetings and conventions. Perhaps we are in for a little correction as it relates to the number of meetings, conventions and trade shows. I’m still trying to wrap my head around how that number fits into the overall picture. Either way you look at it, that number is about to get smaller and we probably have seen the saturation point. I hope it is over soon and we get back to the regular scheduled convention and trade sow programming.