Have Conventions and Trade Shows Reached Saturation?
I just read on ENN the following statement which somewhat caught me off guard:
More than 13,000 trade shows and conventions are held in America each year. They range from the huge, glitzy Las Vegas events that draw tens of thousands and cost the exhibiting companies millions of dollars, to smaller regional affairs that cost thousands.
I guess what I am curious about is what constitutes a trade show or convention. Does three people getting together for coffee a trade show make? That is more than 35 trade shows or conventions a day in America. All of the meeting facilities and planners out there should have more than enough customers to go around. The opposite seems to be the case. I just recently discussed the idea of Las Vegas Convention & Visitors Authority canceling 340 meetings and conventions. Perhaps we are in for a little correction as it relates to the number of meetings, conventions and trade shows. I’m still trying to wrap my head around how that number fits into the overall picture. Either way you look at it, that number is about to get smaller and we probably have seen the saturation point. I hope it is over soon and we get back to the regular scheduled convention and trade sow programming.
Tags: Conventions, Trade Shows, Las Vegas, Meetings
You can’t watch a television news show without hearing about the latest in bank bailouts or about car makers getting money to stay out of bankruptcy and of course we all know about other big companies that are suffering from the bad economy.
Did you know that you could also have a whole corps of professional photographers and never have to pay a dime for it? One of the things that is big now are online photography sites. Sites like Flickr can be used to pull in photographs of your shows and by pulling in those photographs your show gets all of the publicity and never do you pay a dime. Just have the people tag the photos with your event, i.e.
I come from a world of speakers. In fact I do a fair share of speaking around the country. As a conference chair myself, I am in charge of putting together a large group, nearly 300 in number, of speakers for a convention and trade show in my industry. It seems like there is in every industry, the rock stars that everyone want to be a keynote speaker at their event or conference. In my industry, you can’t afford the huge names, but there are those that build a brand around the fact that they are on the "A-list". They want to be seen as the top dog. How do they do this? They keynote for conferences.
I was just working on some presentations and I wanted to see something I had done quite some time ago in a Power Point presentation. When I looked at the slides, I began to notice that Power Point is an art I never really mastered. In fact i was thinking of submitting it to the Poor Power Point Hall of Fame if I could find one. I now have a Apple computer and their Keynote application is not any better.






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