Apparently in some cases size does matter. Sorry, I couldn’t resist that opening line. Now to deal with all the crazy searches that will produce–but I digress. I was actually reading a piece put together in the Las Vegas Business Press written by Ben Spillman, called "Small, nimble conventions thrive as behemoths struggle." The idea is that the bigger conventions being held in Las Vegas are hurting as much as anyone else in the business, and smaller conventions and trade shows are seeing some benefits that the big guys are not. The article talks about some of the larger shows, like the National Association of Broadcasters and the Consumer Electronics Show which were held this last year in Vegas.
"[NAB]…one of the largest and longest-running in town, saw its attendance fall more than 19 percent from 2008 to 2009, falling from 103,938 to 83,842.
Attendance in 2009 was the lowest in at least 13 years and down more than 27 percent from a peak of 115,293 in 2000.
The Consumer Electronics Show, the largest annual convention in Las Vegas, was down 22 percent in 2009 to about 110,000."
Those are some pretty scary numbers. I am sure that we can all run and hide and say the sky is falling with thoughts of these shows beginning to decline but the interesting part of the piece I found most interesting is the facts that come out about smaller shows:
"Some small shows, like the International Cemetery, Cremation and Funeral Association, are doing just fine. The cemetery show, held during the same time as the broadcasters’ event, enjoyed record attendance of about 1,400.
Small show operators who might have been overlooked during the boom time are now benefiting from the lower costs of space, hotel rooms and airfare that make Las Vegas a great venue.
Exhibitors are also enjoying that lighter attendance means a higher percentage of attendees are dedicated buyers, not sightseers. That means small exhibitors and small shows don’t have to dedicate personnel to accommodate attendees who aren’t serious about making deals."
It goes to show that the bad news is not bad for everyone.
Tags: Las Vegas, Ben Spillman, Conventions, Trade Shows, Consumer Electronics Show, National Association of Broadcasters, NAB, CES