Attendance For Trade Shows and Conventions

05.07.2009 | Comments Off

In the blogging world they say that "Content is King". in the world of trade shows and conventions I would have to say attendance is the royalty. My friend and colleague Chris Brogan runs some events that I was able to attend in San Francisco called the Inbound Marketing Summit. This last show he ran was a little different from what I was used to seeing in our world of social media and marketing. The event was a lot like speed dating. The speakers had 20 minutes to give us their knowledge and impart their wisdom and then it was on to the next item. Those of you like me with ADD, this is the perfect scenario. Others might not have been keen on the idea. Mostly the people complaining were speakers as they had 45 minute slide decks they were pushing into a 15 minute slot and trying to get 5 minutes of questions. This is a new way of doing things and we may see more of that in the future. I would love to see this event in Dallas and Boston, but for now I have a couple of conflicts. Thanks Chris for allowing me to attend and keep up the good work!