Trade Show and Convention Leads
I was just sent an unsolicited email from a group called Scan IT which is a company that sells software for a business card scanner. The software is nothing really new and many companies offer this as a service. My friend Allen Stern has a company like that called Cloud Contacts. In addition we have featured a company here that eliminates business cards in a sense at a trade show or conventions or any other meeting. All-in-all, we need to get in touch with each other which is the focus behind this post. The email I refer to had this statement:
According to a 2008 study by the Aberdeen Group, a global technology research firm, 28% of tradeshow leads NEVER GET A FOLLOW-UP. Without that follow-up, you are leaving a lot of business on the table.
This means that nearly one of three business cards that are given to someone at a trade show as a business lead are actually used later. I think that this is a bad business practice if you are attending something that is going to give your business. I am also thinking that this is not a very "green" way of handling the number of business cards that are handed out. I am looking at a box I have of cards that are not entered into a database or any other database.
In today’s economy, leads are the gold standard of any business. A single business card from the right person could generate a year’s worth of sales for some businesses. That is a scary thought if you throw away one in three of those cards. It’s like playing the lottery and throwing away one in three tickets. Is that the way you do business? I would suggest that everyone have a way to get that information on a business card into a database of some sort. It could be that sale or that customer, or better yet that perfect job you were looking for in the world.
Tags: Business Cards, Contacts, Trade Shows, Conventions, Green Practices, Databases
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