Search Engine Strategies For Your Convention
Does your convention or trade show have a search engine strategy? I have written about a number of conventions that are coming or that are scheduled and most of them I have found as a result of trade show magazines, or have alerts that come to me or emails or companies that tell us directly about their show through direct mailings and other forms. The thing that I am curious about is the person that has no idea that you exist. How are they finding your show?
I am actually writing a blog post on another blog that talks about why people should attend an event in their own industry and if they have a hobby or interest that they love there is probably an event or convention that they can attend. The one thing that I want to tell them to do to find that event is to go to a convention listing or site like ours at Conventions.net or go to a search engine and find it in their listings. So how are you listed in the search engines? If you have no idea, now is the time to panic. Are you a quilting convention? Perhaps you are a hunting and outdoor convention. How do I find you?
Now that you have an idea of how to find you and how I might find you, what are you doing to insure that your keywords you just used are being fed to the spiders that crawl the site? If you have no idea what I am talking about, welcome to the party. If you do and have no idea why your site is not showing up in the Google world we live in, let us know we can give you an idea (yes we are the first result for the word "conventions") and perhaps even help you and give you a hand and a leg up on your competition.
Tags: SEM, SEO, Search, Conventions, Trade Shows, Conferences, Events, Google, MSN, Bing, Yahoo, Ask.com









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