Does The Idea of Free Work?

In my business these days there is a notion that Free is the new black.  I am not so sure and I am still trying to wrap my head around the idea that technology and writing and applications that surround that market is all being given away.  Many of the business models are just now figuring out that someone, be it the company or advertisers or others have to pay for the free. 

I am still working on this but I wanted to address it here as well.  I think we are going to start to see this idea of free spill over to other fields and other models.  Is it finding its way to conventions and trade shows?  I have heard tell that people are thinking of giving things away for free and passing on the costs from other areas.  Can you say "free wifi?"  I am hearing of people attending conferences from the comfort of their living room and watching it on their laptop as it is streamed lived to them. is this a new phenomena and will it take hold?  Only time will tell and these are the questions I have been plagued with in my own arena.  Right now I am not working on giving away the cow for free.

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Photo via ephramjames

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