I am the social media director for a trade show or convention in my industry.  I guess that means i am in charge of being social.  I know, it sounds like a pretty easy job and for the most part it is pretty easy as long as you stay on top of things, but don’t tell my boss, because he will cut the budget for marketing using social media.

Of course I am being tongue in cheek when I talk about that, but it does have some merit to it as well. Do you have a part of your budget that calls for social media marketing?  I have spoken to a number of organizers about social media and they all have said the same thing or something at least similar to, "We are waiting and seeing if it is a good return on the investment."  Not many are setting aside funds for this but I can give this tip.  If you are putting social media into your budget, make sure you start at a baseline.  make sure you have a beginning point to look back and see what returns you are getting.  We can help you with those ideas, just let us know. 

Tags: social media, return on investment, marketing, trade shows, conventions, events