Convention Insider (Conventions.net)

I am just now actually sitting on the tarmac here in Salt Lake City wondering why I didn’t pay closer attention to a minor little detail like the dates and schedule for an upcoming event. I am heading to Seattle to attend a conference that was listed as taking place September 20-22, 2009.  Without looking at the schedule or the events that were going to take place those three days I quickly booked a flight for the evening before the event and for a flight out on the last night during the evening.  I looked as I was sitting to get on the plane in Denver at the schedule to see what was the opening sessions in the morning to plan ahead.  To my dismay, the events on the 20th begin at 7:00 p.m. with a Pre-event party.  I don’t mind a party at all believe me, but to advertise that your event is going to be a three day event is somewhat misleading if your only planned activity is a part the night before the event.

Make sure your dates are easy to see and easy to understand.  This is important when attendees are booking for travel, when they are making plans to be at your planned convention or trade show.  It is also just as important when speakers and others are making their schedules for your event.  In my case, I won’t miss any time and will only be out the fee of having to stay a night in a hotel which I would have not had, if I had only paid closer attention to details.  I get to blame the organizers for this since I cold not possibly be the one at fault.

Photo via Irargerich

Tags: Conventions, Trade Show Dates