It’s Not About Getting The Address
Perhaps this is the male perspective and being a male I apologize immediately if this is not for you. I wonder if it is all about getting the phone number. It seems to me that when I attend events and i walk by a booth and give a wave or a hello to the person behind the table, they immediately begin to reel in the sale. They want the number. Close the info so we can spam them later.
If this is the way we are getting "leads", perhaps it is time to rethink our law of attraction. I feel like I am more a number when all the person at the show wants is my badge to get my info scanned into their system. I understand. It is about getting a return on investment, (there is that phrase again) and really we are attending as exhibitors to get leads, but it has to be a little more personal than that.
This is what I have been teaching and preaching about social media. It is not always about the page videw or the email address so you can ge that subscriber to broadcast your message to them. I have so many dummy mail addresses for this that I am sure I have clogged the Internet with traffic to nowhere. I am not even happy about admitting to that, but when I give an email address and I get 30 emails in 30 days all asking me to buy your stuff or to click your junk I get a little pessimistic. Its not about the number of people you scan but about the number of people you actually connect with. I know its tough to tell your boss you "connected well" when they are asking for your list of email addresses or contacts made. Perhaps now is the time to help me preach this doctrine. Just subscribe to the blog here and let me know… oh wait, we really don’t send spam messages here.
Tags: Exhibits, Trade Shows, Booths, Sales, Leads
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