One of the things I have been doing since the event I was involved in as an organizer ended on October 17, is what is known as "Post Show Analysis", or PSA.  The organizers get a chance to sit down and decompress from the event.  I for one have been trying to remember all of the things that I learned as a show organizer and how I will approach all of this knowledge next time.

The problem with some of the PSA that has taken place is that for the planning of the following year, changes in the event location and event dates and many other factors can change the analysis and how it is applied to the following year.  For instance if you had rave reviews of your event for the fact that some of it was carried on outdoors, you cannot then make that a permanent part of your show if you happen to change the date to hurricane season in Southern Florida.  That is one prime example, but even small things like the analysis of the performance of a registration vendor or of the facilities vendors can all change with the simple changing of the guard.

For the most part I like looking back on what went well and what didn’t, and providing the feedback to make the next trade show or convention event better.  The post show analysis and any meetings related to that make that all possible.  Organizers should make sure that they make the feedback sessions with the organizers are made an important part of the analysis to make your event better in years to come.

Tags: Event Organizer, Conventions, Trade Show Planning, Convention Feedback