Sponsored Parties At Your Convention
This is more of a question than it is an informative post. I wanted to touch base upon this as it is something that has perplexed me as a show or event organizer. If you have a large event, you want people to come away with a good feeling and memories so that next year your event is the one to attend. Part of that is hosting and throwing lavish parties that can be an expensive endeavor. As we begin to plan out these parties, we also notice that there are other parties which are hosted and sponsored by others, and they are not perhaps sanctioned events.
These events tend to piggy back on top of your trade show or convention parties and they have not tie to your marketing and promotion other than they are at the same time and place. I wonder if this practice is good for the event or bad? I think that the more parties people have to choose from the better, but the money that the event organizer spends on making the experience a good one is pretty high in the overall budget.
I suppose it comes down to who is paying for the party and what the purpose of the party is in the marketing and promotion of your event. I know that many of the large events have whole websites for just the parties that are being held in conjunction with the event. What remuneration is being derived by the event organizer? I’m not sure the answer to this question but I know as an organizer it is a tough call as to how the parties will coincide with my own planning. How do you integrate off site parties or parties not a part to your event? Is this a common practice in trade shows and conventions?
Tags: Trade Shows, Conventions, Parties, Sponsors, Convention Costs, Convention Planning
Recent Comments