One of the criticisms of conventions and trade shows is the lack of networking. This was a problem at my own show in Las Vegas as people loved going to the parties but the music and the lights and the party atmosphere was not conducive to meeting and discussing business with people.  One of the things that we did this year that we had not done in year’s past was including a networking strategy into the event.

This year what we did differently than we had done in the past was to make it possible to have a networking event on the show floor itself. We had a bar and snacks period where people could mingle and talk while on the show floor.  This was a win win situation with both the attendees and the exhibitors as well.  It allowed people to have drinks and bar snacks and network in and around the booths.  It allowed booth people to help start conversations and helped keep our show floor full of interested people.

I think it is important for everyone to keep in mind the ability to make it a perfect environment for people to network.  This is a large reason for people to attend and be a part of your event.  If this is something that will make them come back the next year that makes it a bonus for all involved.

Tags: conventions, trade shows, networking events, events, business, marketing