I was reading Rachel Wimberly over at Trade Show Network News about the latest in the meetings industry. A study was done by the Professional Conventions Management Association, American Express, and the PMCA Education Foundation where they surveyed 505 professional meeting planners. The results revealed that their was in an increase of 15% more meetings booked in 2010 from 2009 and 24% more meeting booked for 2011 over 2010. It seems that we are climbing out of the economic hardships that the meeting industry has see over the last few years. This seems to be a trend in other industries as well.
Deborah Sexton was quoted in the article as stating:
“While it’s been a difficult 18 months for our industry, I’m encouraged to see both actual business, as well as business sentiment improving,” said Deborah Sexton, PCMA’s president and CEO. “There continues to be caution in budgets and cost controls, which is to be expected, but if we can stay on this positive trend path there are certainly brighter days ahead for meetings.”
It appears that their is still caution going forward with the meeting industry and companies are not booking at places such as resorts and cruise ships like they once did in previous years. This is not surprising as the industry begins to creep out of its shell. Hotels saw the most increase of bookings in the meeting industry as they are a safe investment for any companies out there. They tend to see the benefits first when a change occurs.