Is your convention or event accessible? I am not speaking about the ADA and whether persons with disabilities are able to attend, I am talking about whether the event itself is easily accessible. I recently agreed to speak at an event that is in a very nice place that is out of the way in a quiet setting. We have a very nice location and the hotel is going to be a very beautiful setting. The problem is not the location as it relates to the experience while there, the problem as I see it is how to get into and out of the location from all over the country.
I will be flying a few hours to get to the nearest large city, will then have to rent a car to get the the smaller town that is not as accessible by commercial airlines. This creates a hardship on the speakers, and those attendees that will be coming from places that are not necessarily easily traveled by car. This needs to be taken into account when making plans or when planning the date and location of your event.
I love speaking at smaller events that provide a good setting for learning and for a closer dialogue between the experts speaking and the attendees. I really like a out of the way place that also allows attendees and those involved to have a near vacation like experience. The problem is it has to be accessible and it has to be able to allow people to get there and out of the location as quickly as possible and with the least amount of cost. This will allow you to have better attendance and a better overall experience. These issues will allow you to have better attendance for years to come.