Are you providing the product that your attendees want? That may seem like a simple question and it may be an obvious one but many organizers and people that are setting forth the program of a convention may not have a clue about what their attendees really want. One of the best ways to get this information is through the use of surveys.
Many of the conference and convention organizers already have the ability at their fingertips to reach out to their attendees and find out what they want. I am not talking about the post event feedback that we always look for, but as the event is being planned. Many organizers are already sending monthly newsletters and those are perfect times to poll or survey their attendees with questions or what they wan to see most at the event as speakers and content being presented, and whether it be workshops or panels.
Facebook and Twitter are a great place to poll your attendees with questions about “chicken or beef” or even the most basic of questions about what they want at your event. Listening to the industry in the social networks are great ways to find out what is hot in the industry and what the community is talking about and what is garnering their attention. Keeping an eye on these areas can be quite revealing.
Finally, remember to refer back to those post event surveys that you sent to everyone when your event was over. If you are not sending post event surveys, you need to find a way to do this to find out what people thought could be done better and then try to implement those changes. Getting feedback from your attendees is important. Implementing the changes to make it better is more important.