One of the things that see a quite a bit is the fact that many exhibitors just show up and hope people will come to their booth and buy their products or services. This is such a missed opportunity if you don’t take advantage of the fact that you are giving your customer a chance to meet face to face and experience your conversation first hand.
I try to make as many appointments wit all my contacts that I can. This helps me set a good schedule before the event and sets out my time. I can stay on track that way and make sure I get the biggest bang for my buck. There is also another underlying thing that happens, people talk about you and the fact that you will be at the event. Many of the people that you make appointments with will talk about you to your friends, your competitors and others in your industry. You ge4t seen as the expert or as the person in the know about what is going on at the event. You are seen as the person that they need to know and meet or compete with on the floor. This increases your stock exponentially. Make your contacts now and get your calendar set before the show and you will see great benefits.