It is one of the new catch phrases of the year, “How Do I Make My Business Hyper-Local?” It is often asked and rarely understood. Businesses everywhere are going global with their reach as they branch out to areas only now offered as a result of the Internet and Social Media. They are finding new ways to reach the masses and finding ways to cats a wider net to garner more customers. This is a great new phenomena that is taking hold and will be a new way of doing business for years to come. Is this a good thing? I think it is a great thing, but not at the cost of dealing with the customers in your own backyard. Are you losing the customers in your backyard?
So many times we are seeing that conventions are growing at leaps and bounds as a result of their newly found reach using tactics that allow them to market to a whole new audience. They love to talk about getting attendees now from other places in the world and from across the globe, but what they are failing to understand is that they are also forgetting the people right there in their own backyard. The Internet not only allows you to have a greater reach, it also allows you to drill down within the local communities to find those attendees, exhibitors, sponsors, and others right in your own backyard. Take some time to research not only that customer on the other side of the world that you can now communicate with, but find that customer right on your own street that has been there the whole time. You will increase your reach even farther just but seeing what is right in front of you.