I read recently at the Meetings Industry Megasite that the New Orleans Convention Center had been renamed. I was expecting from the title of the post that it was no longer going to be the New Orleans Convention Center. In tact, it was not called that to begin with, but was called the Ernest N. Morial Convention Center. This is an interesting twist and I wished that I was a fly on the wall as they hashed out why the name would be called the The New Orleans Morial Convention Center in the marketing materials.
My interest is why they decided to only rename the convention center “in marketing materials.” To me this says something about the reasons for the name change, but the new president of the exhibition authority states:
“For us to get New Orleans into the title is a positive thing,” Melvin Rodrigue, newly named president of the Ernest N. Morial New Orleans Exhibition Authority, told the Times-Picayune. “New Orleans is what most people associate with.”
The last part of that quote is the part that matters most. I have always said, we live in a Google world, where everything that everyone does to find something is to look for it in a Google search. What is most easiest to find when looking for information about the convention center that might be in New Orleans? The name of the person it was named after or the city in which it is housed. Good show for the marketing people at the Ernest N. Morial New Orleans Exhibition Authority. Perhaps now you will be findable on Google.