I was having a discussion with a colleague the other day about using email marketing as a way to get the word out and help get information to a customer. I am still a child of email myself and I check that usually before I get my coffee in the morning. A recent study reported by Mashable indicates that the next generation may be checking Facebook before they have their coffee, but I for one stick with the basics and go through email.
I continue to receive email updates from conferences and trade shows I have attended but for the most part, they smaller shows only send out a few updates a year and those are usually centered around events such as a call for speakers, or a sale of early bird tickets or other bigger announcements. I think that is a poor use of email and newsletters. Email is a great way to get up to speed year round and keep things fresh in the minds of your attendees, exhibitors and sponsors. It is a great tool for helping you garner more sponsors in fact if they think you will be promoting them all year.
There are many email services out there and none of them are head and shoulders about their competitors. I like to see a company that provides good analytics and one that allows you to customize your emails easily. I know that some of the companies out there even have the ability to integrate with your blog and other social networks which is a nice touch. Are you using email as a way to market your event? How many emails is too many versus how many are too little. I like to think that once a month I should be seeing your event show up on my radar and as we get close to your event you should get out as many as one per week. What has worked for you in the past?