Convention Insider (Conventions.net)

I have been asking many of the event coordinators I know how they gather feedback from their attendees.  With all of the social media tools that we have that allow us to listen in online to conversations that others are having, we get a chance to hear first hand what many are saying.   We can see what they say on Twitter during the show and we can see what they say on their Facebook pages after they get home and finally blogs are a great source for reviews of how your event went or how the show was perceived by those in attendance.

Listening to that feedback can be invaluable when you are wanting to implement changes to your format, your exhibit space or other parts of a show to make sure you are keeping the sponsors happy, the attendees and the exhibitors.  I was reading recently that a convention that was taking place in Las Vegas is now moving due to the feedback received by the attendees.  This is a bit of a drastic move on the part of the organizers but it may provide to be the best move for their business. They listened to what was being said about the location and now are moving from Las Vegas to Anaheim.  Listening to your detractors is hard but you can make it a positive.

My friend Dana Doody from The Expo Group sent out a twitter message this morning and I picked up on about 4 tips of things that exhibitors should not do on the show floor in their booths.

These are really good tips.  The one about speaking too much in your booth is a great tip and one that I have issue with in my own experience.

This is a great way to use a social media tool like YouTube and your own knowledge of your conference to help people have a better experience.  If you are an event organizer take a note here from someone that is using a tool that will help remind your exhibitors about how they can make your event better for them and better for the attendees and others.

One of the things that is becoming common in the new world of new media is many companies are now publishing blog posts about their experiences at your convention of trade show.  Many companies are now blogging and they have Facebook pages that they are using to publish articles about your convention, your trade show and event the meeting they attended.  These articles, photos, and conversations can be re-purposed in recap posts.

Recap posts are feedback and review of attendee experience, exhibitor experience and sponsor experience.  These can be some of the best advertising for your event as it is generally not a biased opinion of how well you did in your planning, or your organization of that event.  You can also thank those that are writing about you by recognizing their blog post by putting it in a gathering of those posts in a single post on your own company blog.

Finally, by finding and listening to the content that is being generated, you can also get that valuable feedback that I discussed yesterday.  Feedback and reviews written are great opportunities for find out what people that how you did.  Publish they good bad and the indifferent and then follow that up with your own review and feedback of what you think went well and the things you intend improve on in the next event or show.

Are you providing the product that your attendees want?  That may seem like a simple question and it may be an obvious one but many organizers and people that are setting forth the program of a convention may not have a clue about what their attendees really want.  One of the best ways to get this information is through the use of surveys.

Many of the conference and convention organizers already have the ability at their fingertips to reach out to their attendees and find out what they want.  I am not talking about the post event feedback that we always look for, but as the event is being planned.  Many organizers are already sending monthly newsletters and those are perfect times to poll or survey their attendees with questions or what they wan to see most at the event as speakers and content being presented, and whether it be workshops or panels.

Facebook and Twitter are a great place to poll your attendees with questions about “chicken or beef” or even the most basic of questions about what they want at your event.  Listening to the industry in the social networks are great ways to find out what is hot in the industry and what the community is talking about and what is garnering their attention.  Keeping an eye on these areas can be quite revealing.

Finally, remember to refer back to those post event surveys that you sent to everyone when your event was over.  If you are not sending post event surveys, you need to find a way to do this to find out what people thought could be done better and then try to implement those changes.  Getting feedback from your attendees is important.  Implementing the changes to make it better is more important.

With the ever increasing media distribution channels and now the many citizen journalists your show floor needs to adapt to meet the needs of today’s new media.  The new media I am speaking of is the attendees themselves. Many of them are now producing their own media, through blogs, podcasts, video and photos.  They are now the new media replacing perhaps the more traditional media that we as convention organizers have been keeping in our planning for our events.  We have sent news release after news release to the more traditional folks trying to get them to run a story on their news sites or to do a quick story about how their viewers, readers or listeners can find out how to attend.

Now we need to figure ways to make it easy for the attendees themselves to have a way to make media on the show floor. We are now seeing many step and repeat back drops for people to do impromptu interviews of experts or speakers and other attendees.  Are you making these types of interviews happen by providing a place for this new media to distribute their product?  If you are not making it simple for the attendee citizen journalist to have a place to make their new media you are missing a most important distribution channel for your event right on your show floor.

Photo via ShashiBellamkonda

It is one of the new catch phrases of the year, “How Do I Make My Business Hyper-Local?”  It is often asked and rarely understood.  Businesses everywhere are going global with their reach as they branch out to areas only now offered as a result of the Internet and Social Media.  They are finding new ways to reach the masses and finding ways to cats a wider net to garner more customers.  This is a great new phenomena that is taking hold and will be a new way of doing business for years to come.  Is this a good thing?  I think it is a great thing, but not at the cost of dealing with the customers in your own backyard.  Are you losing the customers in your backyard?

So many times we are seeing that conventions are growing at leaps and bounds as a result of their newly found reach using tactics that allow them to market to a whole new audience.  They love to talk about getting attendees now from other places in the world and from across the globe, but what they are failing to understand is that they are also forgetting the people right there in their own backyard.  The Internet not only allows you to have a greater reach, it also allows you to drill down within the local communities to find those attendees, exhibitors, sponsors, and others right in your own backyard.  Take some time to research not only that customer on the other side of the world that you can now communicate with, but find that customer right on your own street that has been there the whole time.  You will increase your reach even farther just but seeing what is right in front of you.

One of the things I do quite a bit is speak at conferences around the country.  I use speaking as a way to help promote my business because I am seen as an expert or a thought leader by presenting on topics within my industry. I try to help promote my speaking at events by sending out a number of messages on Twitter and letting my community on Facebook know where I will be speaking, and I generally try to get people to know where I will be and where they can find me.  It is good business to promote yourself through speaking.

What I don’t see often enough is speakers that promote the shows that they are asked to speak at on a large scale.  It is a win win situation when asked to speak at a conference.  You get the chance to be seen as the expert and the conference gets your content to provide to their attendees.  The latter part of that statement is the most important, the attendees to the event.  You can help the conference by getting people in the seats.  Many would argue that is is a responsibility to help the show organizer to get people to come to the show if you will be there speaking.  If you are not selling yourself and the conference you are not promoting well.

If you have a website advertise the upcoming show on space that tells your community about the conference.  When commenting on blogs about your topic, tell people where they can go to register for the event. Have a Slideshare account?  Make sure you upload your power point presentation.  All of this can help your presentation and help the event where you are speaking.  Bottom line is if you are asked to speak, do your part to help promote the conference to make it a success.  If the show is seen as a success and you helped make it work, you will be asked back for future conferences to be seen as the expert in your field.  It is good business.

Photo via Daveness_98

I have seen it a thousand times and experience it nearly everyday in my kids, video garners attention.  What I mean by that is when I tell my kids to do something they always say, “just one more second, I want to see this!”  It is that last minute piece of video or cartoon or what ever the case.  I see it at the local bar, with video in the background everyone gravitates to the movement and the sound or the flashy images going on the screen.  It can be a commercial for some obscure soap, the latest television show or the scores of the day and the weather channel.  It doesn’t matter what the images are, we always seem to gravitate to the television screen or video screen.

Your exhibit booth can be the same way and garner the attention of trade show attendees by using the same content.  If you have a short 3-5 minute video that can be looped about your product or service, make sure you put it in a place that is seen by the attendees as they pass by an then take note.  I would be willing to bet they like my kids or like that restaurant customer have to just watch that last bit before moving on to the next thing. The example in the photo here is an exhibit display offered by Skyline Exhibits showing a video in a display wall.  Many exhibit booth dealers can provide you with systems for video to be integrated into your display.  This will give you every opportunity to capture the attention of attendees.   It gives you every opportunity to strike up a conversation that might not otherwise have happened without a little video in their world.

Photo via Skyline Exhibits

I recently attended a “hybrid convention” and I will talk more about that when I recap my attendance at the latest TS2 show in Boston.  The show as a great success and I want to absorb all that went on there but I wanted to quickly get the information out here on location based software.  Location based software or what is used in “geo-location” is all the rage in the mobile community and the geo-location community.  What is geo-location based software?  This is software that pinpoints your location using cell sites or global positioning sites.  I can locate where I am using my mobile phone.  This has lead to the software like what is being used now by the early adopters and the technology world.  What are the applications that are being used?  The two main applications are Gowalla and the one I am using called Foursquare.

Foursquare was recently mentioned at the TS2 show by Jim Rooney the head of the Massachusetts Convention Center Authority, someone that we have featured here before as a forward thinking leader in our industry.  Jim is responsible for helping run, along with his great staff of people, the Boston Convention Center.  He mentioned that he is looking into the location based applications as a new technology they are interested in implementing at the MCCA.  This can only mean that many of the leaders in the space are also looking to use the new software and its applications.  If you want to look into this as a way for you to make your convention or trade show better, we can help.

The catch to the title of this post is ironic.  I am attending some interviews of some key figures and players in the industry at the TS2 conference but I am not actually in Boston.  I am in the comfort of my own office from Colorado.  I did the same thing yesterday as the crew in the Boston Convention Center put together an online stream of the convention floor called #InZone.  That is the hashtag that is being used on Twitter and across the online world.  You can follow along with what is happening on Twitter and online if you choose.  The link for that may change and be inoperable but if you see it today you may still have time.

The online presence is being sponsored by the folks over at The Expo Group and my friend Dana Freker Doody is helping put that on.  It is how I heard of its existence.  She reached out to her community and told all of us that it existed. The other sponsors to the event include the MCCA, 3DMedia, Emilie Barta, CORT, IEP, and Digitell.  All of them put this together to make it a great experience.  I will talk about this more and perhaps even get an interview after the show is over with Dana Doody about the post show recap.