Convention Insider (Conventions.net)

I have been asking many of the event coordinators I know how they gather feedback from their attendees.  With all of the social media tools that we have that allow us to listen in online to conversations that others are having, we get a chance to hear first hand what many are saying.   We can see what they say on Twitter during the show and we can see what they say on their Facebook pages after they get home and finally blogs are a great source for reviews of how your event went or how the show was perceived by those in attendance.

Listening to that feedback can be invaluable when you are wanting to implement changes to your format, your exhibit space or other parts of a show to make sure you are keeping the sponsors happy, the attendees and the exhibitors.  I was reading recently that a convention that was taking place in Las Vegas is now moving due to the feedback received by the attendees.  This is a bit of a drastic move on the part of the organizers but it may provide to be the best move for their business. They listened to what was being said about the location and now are moving from Las Vegas to Anaheim.  Listening to your detractors is hard but you can make it a positive.

I just recently purchased a new smart phone and I am trying to change from the Blackberry I had to the new Droid X. I am not afforded the luxury of having the iPhone as I am not with their carrier.  I know that many of you also struggle with the technology as it comes out and I know that most users have no idea the capabilities of their phones.  This makes our smart phones for dumb users as I like to tell my wife.  The problem is that the technology is growing faster and faster and we have no way to keep up with what is available in most phones.  We have somewhat of the problem with the Go Go Gadget syndrome, never knowing what is going to pop out next.

I know that most organizers of events are now looking to become more mobile as the technology grows and as we become more sophisticated with using it.  Are you “mobile” yet?  That is the question I get from a number of vendors and suppliers of mobile applications out there.  We are seeing the number of iPhone apps being very difficult to review let alone, even count at this point in the game.  They are growing at a pace nobody can seem to keep up with.  We have the mobile applications section of Conventions.net and I encourage you to take a look at that page and familiarize yourself with what is available.  I have the new Android phone and that also has an applications store and we are now into complete overload as it relates to the application market.  We are now entering into the mobile world and we are seeing many new applications that are related to the event and conventions and conference world.  Are you mobile?  If you are mobile what is your favorite mobile applications?  If you are a mobile applications builder and you have an application for the convention industry please let me know about it!

I have been meaning to write this post for a while but I thought that it was interesting to note that Las Vegas convention attendance in the month of July showed an increase of 28%.  Trade Show News Network reports:

The month of July, though, saw a huge uptick, with 320,724 attendees coming to the city, compared with 249,692 during the same time period last year, according to the Las Vegas Convention & Visitors Authority’s Executive Summary.

They say that the upswing was due to some new shows that are in town and that makes sense as Las Vegas has a better draw for those going and attending conventions.  The economy is driving shows to where they can have the best attendance and where the professional convention planners and the capital of conventions occurs.  This is actually good news as we see some solid numbers increase in Las Vegas the good news will only begin to spread.

Other indicators like room rates that have increased slightly may point to further indicators of economic recovery in the world of conventions and trade shows.  We will continue to take a look a the numbers as they are released.  Are we looking at a recovery?  Or perhaps a short blip in the screen?  My gut tells me not to start throwing a party.

Those of you that know me know that I love talking about what is going on in my own backyard here in Colorado. I like to talk about conventions going on here and what is happening at some of the places I visit here.  I was reading this week about Colorado’s convention center and the fact that they have made it to LEED certified status.

The Colorado Convention Center is operated by SMG and is owned by the City of Denver. In 2009 they hired a manager that began the 18 month long certification process and have finally reached that designation.  Gems Events reports:

According to CCC management, the facility focused efforts in energy usage, sustainable purchasing, green cleaning, building occupant comfort, improved air quality and waste diversion. Richard Scharf, president and CEO of Visit Denver, the city’s convention and visitors bureau, cited a study conducted by the Watkins Research Group that says four out of ten conference planners will choose the ‘greenest’ city for their convention. “That makes the LEED certification an important marketing tool in selling Denver for future meetings,” he said in a statement announcing the recognition.

It is important that a state that prides itself in the use of its outdoors and the theme of being good in environmental issues get this certification.  This is a proud day for Colorado! Consider your next event to be held here in Colorado.

I am constantly going over submitted speaker submissions for ideas about speaking at the events I manage.  Many of the speakers have much the same talk and it is some of the usual suspects that I see get a shot at speaking.  Some of the speaker agencies out there submit 10 applications to speak and all they do is change the name of their client and that can be especially frustrating when you are the one that has to read every application and determine those that make the cut for speaking engagements and those that you have to tell, “Maybe next year.”  It is tough to make those calls and it is even tougher to tell the folks their submission didn’t make it.  I think there are a number of things that can be done by speakers when applying to speak at events that can help your chances.

Be Unique – That may sound very basic but like I said many of the speakers out there all want to talk about the latest and hottest item in their industry and if you don’t stand out you can be assured you will be added to the “No Thanks” pile.

Know Your Organizers – This is not so typical of what I think is on the windshields of those that apply to speak but if you know more about those that are involved in the decision making process the better.  Do a little research on who those people are and what they do.  This can provide invaluable if you get a chance to pitch the idea later.

Keep It Simple – Organizers of events have a very limited amount of time to go through 100′s of submissions.  Keep your title catchy but simple and your pitch should be very much an elevator pitch.  If the organizer reading your submission has to spend too much time getting to the money portion of the pitch, you may end up on that pile quickly.

It’s Not About You – The worst thing I see in the pitch is that the applicant want to make the talk about them and how cool they are.  What you need to do is make it about the event and their attendees.  You pitch from the stage and you may never be asked back to an event. They want to make the best conference for their people. Make it about them.

Speaking at events is for some the best marketing you can have.  You get to be seen as an expert, you get exposure and you get to be the rock star.  Remember that organizers also are looking for the person that understands that from their point of view.  Your applications should be selling to the organizer and it should be your best stuff, but they see it as an honor for them to invite you to their show not that you have graced them with your presence.  Keep your egos and your chest thumping to a minimum.  Make it your mission to make their conference the best it can be and they will respond favorably when it comes times to make a decision on who gets to speak.

One of the things that is becoming common in the new world of new media is many companies are now publishing blog posts about their experiences at your convention of trade show.  Many companies are now blogging and they have Facebook pages that they are using to publish articles about your convention, your trade show and event the meeting they attended.  These articles, photos, and conversations can be re-purposed in recap posts.

Recap posts are feedback and review of attendee experience, exhibitor experience and sponsor experience.  These can be some of the best advertising for your event as it is generally not a biased opinion of how well you did in your planning, or your organization of that event.  You can also thank those that are writing about you by recognizing their blog post by putting it in a gathering of those posts in a single post on your own company blog.

Finally, by finding and listening to the content that is being generated, you can also get that valuable feedback that I discussed yesterday.  Feedback and reviews written are great opportunities for find out what people that how you did.  Publish they good bad and the indifferent and then follow that up with your own review and feedback of what you think went well and the things you intend improve on in the next event or show.

With the ever increasing media distribution channels and now the many citizen journalists your show floor needs to adapt to meet the needs of today’s new media.  The new media I am speaking of is the attendees themselves. Many of them are now producing their own media, through blogs, podcasts, video and photos.  They are now the new media replacing perhaps the more traditional media that we as convention organizers have been keeping in our planning for our events.  We have sent news release after news release to the more traditional folks trying to get them to run a story on their news sites or to do a quick story about how their viewers, readers or listeners can find out how to attend.

Now we need to figure ways to make it easy for the attendees themselves to have a way to make media on the show floor. We are now seeing many step and repeat back drops for people to do impromptu interviews of experts or speakers and other attendees.  Are you making these types of interviews happen by providing a place for this new media to distribute their product?  If you are not making it simple for the attendee citizen journalist to have a place to make their new media you are missing a most important distribution channel for your event right on your show floor.

Photo via ShashiBellamkonda

I have been talking about the convention season like it is a time to get a license and hunt for prospects (enter Bugs Bunny skit or scene here using the “Wabbit Season/Duck Season”).  The fall is generally that time of year for me.  “Back To School” campaigns are also all the rage on advertisements for all the retailers.  All of this means that we will be inundated with the time that many of us will spend in an expo hall shaking hands, meeting people and getting to be exposed to a large number of people.  I believe that the the latter is what we need to learn to survive.  This is where we all start to get that cold and flu bug that seems to hit us and attack us as we get over exposed.  Here are my tips to being healthy during the convention season:

Wash Your Hands

This is one of the things that we all get to hear on a regular basis.  Our mothers stand over us and tell us we need to wash those hands and this is probably the best advice.  If you are at a location where there are a lack of facilities to wash, pick up some hand sanitizer and use it often and regular.

Drink Plenty of Water

This is not something that many of us do on a regular basis.  If you drink more water you are generally more healthy.  Staying hydrated is critical to fighting off bad health.  In fact, this can also help you with washing your hands as we all know what drinking lots of water does and the result, which of course we all wash our hands after doing.

Get  Exercise

If you are healthy you will have a better chance of fighting off any bugs.  We all tend to stay up late and get up early in the convention season.  It is the nature of the beast.  What we need to do is get up early and go for a run, or use the gym at the hotel where we are staying.  Get the heart pumping, get some air in those lungs and again drink lots of water while doing it and you will see the difference in how you can face not only the challenges of that busy convention schedule.

Three easy steps to take to give you that added little extra during convention season.  If you have your own tips feel free to share them.  We all need to be healthy for convention season.  I need to get out and run and pick up some bottled water so I can head into my convention season.  See you at your booth!

I talked about it becoming convention season in the last post and that means it is back to setting up and tearing down your exhibit booth space.  If you are a small business it means probably getting the most bang for your buck in the area of a display that is easy to set up can be done with only one person and can be checked in as luggage when you travel.  I have been looking around recently at some of the display companies because I too will be needing to get a display booth that is for people on the move.

I spend about one week a month in the first six month of the season going to a couple of large shows and then a few small events and then a final large one before going in to work mode.  I am always looking for ease of use.  There are many companies out there that offer a portable display that is easy to set up and can make your company look professional and certainly won’t break the bank.  In today’s economy, the latter part of that equation is a must.  You can’t spend a whole bank account of your marketing budget only to not be able to recover that cost on the road.  I am actually in the market for a portable display that will fit nicely and look professional in the 10 x 10 booth space or in the corner of a small event.  Portable displays are a great asset and if you find a company that provide this service let me know I would love to speak to them.

I am not sure if that is the case for all of you, but when my kids head back to school, it means I need to gear up for my own convention season.  Many of my conventions in the social media world begin in the fall and run through to the beginning of summer again.  I am not sure if this is a trend in all of the convention world, but it seems to make sense that while we parents are freed from our kids being under foot during summer we get back into the swing of conventions.  My kids finally go back to school today and I for one am looking forward to freedom of herding them, keeping them entertained, and trying to make sure they are not playing in traffic.

My first convention I will be attending this year is in Vegas and in fact I will be an exhibitor and a speaker, and I am actually helping run a track about non-profits and causes in the social media world.  Stay tuned as I get ready for that to kick off and you will be hearing more about what I have in store for that show in Las Vegas in October.  I have some smaller events that I am going to be attending and some I will be speaking at and will report my progress as we get back into the swing of convention season.  In the meantime, parents be happy those kids are headed back to school!

Photo via Avolore