Guest Contributors

Barry Siskind
Barry Siskind, President and Founder of ITMC

Barry Siskind, President and Founder of ITMC

Barry is a consultant, speaker and internationally recognized expert in trade and consumer shows.

Each year Barry addresses numerous conferences and association meetings around the globe. Over the past twenty-five years, Barry has traveled throughout the world working with thousands of public and private sector clients in virtually all industry groups. He creates, facilitates and delivers a wide range of services to companies involved in exhibit marketing.

Barry is also a best-selling author of business books: The Successful Exhibitor, The Power of Exhibit Marketing, Making Contact, Bumblebees Can’t Fly, Eagles Must Soar, and his latest book Powerful Exhibit Marketing.

As a business writer Barry has developed research reports for the prestigious Centre for Exhibition Industry Research (CEIR) and has been designated as one of their distinguished industry gurus. He has also written over 500 original articles for industry publications, newsletters and websites.

Each year Barry is invited to address numerous conferences and association meetings around the globe.

Barry is an active member of the Canadian Association of Exposition Management (CAEM), the Centre for Exhibition Industry Research (CEIR), the Trade Show Exhibitors Association (TSEA) and International Association of Exhibitions and Events (IAEE)

As well, Barry is certificated at the practitioners level from the Neuro-linguistic Institute.

In 2006 Barry was the recipient of Canadian Exposition Industry Lifetime Achievement Award in recognition of 20 years of outstanding achievements in furthering the professionalism of the Canadian Exposition industry.

His energetic, motivational and informative presentation style has earned him a listing in Canada Who’s Who.

Candy Adams

candyadams

Candy Adams - "The Booth Mom®"

Candy Adams has an official trademark: “The Booth Mom®”. Why? Because her clients named her that for her tender, loving care of their exhibit programs — and it stuck!  Having earned 5 industry certifications, CTSM, CME, CEM, CMP, and CMM, this 19-year veteran of the industry loves to help exhibitors, especially rookies planning their first shows, learn how to maximize their show ROI and ROO while saving money.But what does a “Booth Mom” really do, you ask? She’s a:

  • independent exhibit project manager chasing the thousand details of any exhibit
  • virtual exhibit manager when you need an experienced helping hand
  • exhibit shipping guru since “the worst show is a no show”
  • forensic auditor of your exhibit program invoices to tell you which vendors aren’t really your friend
  • humorous exhibit-staff trainer and coach with The Hill Group
  • tell-it-like-it-is industry speaker, trainer and “Best-of-Show” judge for show managers
  • award-winning Exhibitor Magazine columnist with over 300 published how-to articles
  • freelance writer for trade show industry publications, and
  • Exhibitor Show/FastTrak faculty member

And she’ll be the first to stand up for the rights of downtrodden exhibitors!

Contact her at CandyAdams@BoothMom.com / www.BoothMom.com

peterl

Peter LoCascio - Trade Show Consultants

Peter LoCascio President, Trade Show Consultants since 1973.

You don’t get much more experienced in the trade show world than Peter LoCascio, founder of Trade Show Consultants. By the time he was 13, Peter was already spending weekends, school holidays, and summer vacations working with his father at Exhibit Craft, a New York manufacturer of portable, modular, and custom displays. At 19, he became an account executive for Olivetti Underwood, managing more than 40 trade shows a year. Over the 30-plus years since then, Peter has worked as a successful exhibit manager for the likes of Sperry UNIVAC, Memorex, and Beckman Instruments, as an exhibit salesman for Design Enterprises, and as a marketing and communications specialist for companies such as Tektronix and OrCAD Systems. Throughout his decades in the business, Peter has developed not only a keen sense of what works and what doesn’t in trade shows, but also innovative and effective strategies that can help any business get the most out its trade show program.   Today, Peter LoCascio is an expert trade show consultant who helps companies maximize their trade show results, increase their quality leads and new business, and capitalize on the unique marketing and sales opportunities that trade shows offer. His areas of expertise include:

  • Planning and executing successful trade show exhibits;
  • Improving management skills to simplify trade show experiences;
  • Capturing and capitalizing on the unique opportunities offered by trade shows;
  • Generating more quality sales leads at trade shows — in less time — than with any other marketing tool.

Peter can be reached through his web site, www.tradeshowconsultants.com