The Death of The Trade Show
“Times they are a changing”… as I believe the the song goes. This is what I first thought of as I happened along on a site that talked about the decline of trade shows. All of this doom and gloom is not as a result of the day, being that it is Halloween and I felt like scaring all of you that read here and those involved in the trade show industry, but it is a time to look at how things are changing in the industry. Here are some of the reasons they give for the decline of the trade show by those that use them for a marketing tool for their businesses.
- New products are first announced on the Internet
- Vendors and manufacturers do their competitive analysis on the Internet
- Potential buyers or existing customers gather information over the Internet.
- And Sales people are spoiling their time on booths, waiting for a visitor to pass along.
In addition to these that they have listed, they also indicate that the search engines of the world are making it very easy to find products and services:
It is not so much the Internet, which has killed the trade shows, but the search engines. They make it possible to find products and services 24 by 7 in a very easy and convenient way.
The whole Internet with all it’s websites, have become the biggest tradeshow, open night and day and with worldwide reach.
Conventions.net has realized that this is the case and want to make it easy for you and your company to be found on the Internet. Visit our site today and let us know how we can make your company more findable! Just Google the word “conventions”, and see where you show up. How about the phrase “trade show”? When you enter it into Google where does your company stand? Let us help you.
Have I scared you yet? Happy Halloween!!!
| 3.2 |
I think as all things go the trade show industry is still very strong. I’ve been attending them for so many years, and have even participated in them as well and from what I see from show to show is that it is still very strong.
However, you do make a valid point about the change in the business and how it is more important than ever to when you attend this trade shows to make an impact with your salesmen, products and display. And without a great display people will walk by the exhibit and not even give it a second chance.
I’ve used Trade Show Emporium for most of the displays that we use not only at our exhibits but also to brand our business when we attend other events. I would check them out. We use a lot of their green products as well.
[...] post about China having a greater prominence in the trade show and convention area and the idea of The Death of the Trade Show caught the attention of Sue Pelletier and a commenter recently and it made me rethink what I had [...]
[...] announcement.� In fact, I can’t seem to find anyone arguing in support of trade shows – even Convention Insider� seems resigned to the fate of its [...]