With the ever increasing media distribution channels and now the many citizen journalists your show floor needs to adapt to meet the needs of today’s new media. The new media I am speaking of is the attendees themselves. Many of them are now producing their own media, through blogs, podcasts, video and photos. They are now the new media replacing perhaps the more traditional media that we as convention organizers have been keeping in our planning for our events. We have sent news release after news release to the more traditional folks trying to get them to run a story on their news sites or to do a quick story about how their viewers, readers or listeners can find out how to attend.
Now we need to figure ways to make it easy for the attendees themselves to have a way to make media on the show floor. We are now seeing many step and repeat back drops for people to do impromptu interviews of experts or speakers and other attendees. Are you making these types of interviews happen by providing a place for this new media to distribute their product? If you are not making it simple for the attendee citizen journalist to have a place to make their new media you are missing a most important distribution channel for your event right on your show floor.
Photo via ShashiBellamkonda