Convention Insider (Conventions.net)

It is one of the new catch phrases of the year, “How Do I Make My Business Hyper-Local?”  It is often asked and rarely understood.  Businesses everywhere are going global with their reach as they branch out to areas only now offered as a result of the Internet and Social Media.  They are finding new ways to reach the masses and finding ways to cats a wider net to garner more customers.  This is a great new phenomena that is taking hold and will be a new way of doing business for years to come.  Is this a good thing?  I think it is a great thing, but not at the cost of dealing with the customers in your own backyard.  Are you losing the customers in your backyard?

So many times we are seeing that conventions are growing at leaps and bounds as a result of their newly found reach using tactics that allow them to market to a whole new audience.  They love to talk about getting attendees now from other places in the world and from across the globe, but what they are failing to understand is that they are also forgetting the people right there in their own backyard.  The Internet not only allows you to have a greater reach, it also allows you to drill down within the local communities to find those attendees, exhibitors, sponsors, and others right in your own backyard.  Take some time to research not only that customer on the other side of the world that you can now communicate with, but find that customer right on your own street that has been there the whole time.  You will increase your reach even farther just but seeing what is right in front of you.

I have been talking about the convention season like it is a time to get a license and hunt for prospects (enter Bugs Bunny skit or scene here using the “Wabbit Season/Duck Season”).  The fall is generally that time of year for me.  “Back To School” campaigns are also all the rage on advertisements for all the retailers.  All of this means that we will be inundated with the time that many of us will spend in an expo hall shaking hands, meeting people and getting to be exposed to a large number of people.  I believe that the the latter is what we need to learn to survive.  This is where we all start to get that cold and flu bug that seems to hit us and attack us as we get over exposed.  Here are my tips to being healthy during the convention season:

Wash Your Hands

This is one of the things that we all get to hear on a regular basis.  Our mothers stand over us and tell us we need to wash those hands and this is probably the best advice.  If you are at a location where there are a lack of facilities to wash, pick up some hand sanitizer and use it often and regular.

Drink Plenty of Water

This is not something that many of us do on a regular basis.  If you drink more water you are generally more healthy.  Staying hydrated is critical to fighting off bad health.  In fact, this can also help you with washing your hands as we all know what drinking lots of water does and the result, which of course we all wash our hands after doing.

Get  Exercise

If you are healthy you will have a better chance of fighting off any bugs.  We all tend to stay up late and get up early in the convention season.  It is the nature of the beast.  What we need to do is get up early and go for a run, or use the gym at the hotel where we are staying.  Get the heart pumping, get some air in those lungs and again drink lots of water while doing it and you will see the difference in how you can face not only the challenges of that busy convention schedule.

Three easy steps to take to give you that added little extra during convention season.  If you have your own tips feel free to share them.  We all need to be healthy for convention season.  I need to get out and run and pick up some bottled water so I can head into my convention season.  See you at your booth!