Are You Using A Hashtag For Your Event?
I love to follow along on Twitter for people that are live tweeting events. Live tweeting refers to attendees at conventions and trade shows that send out Tweets during the event to let their followers know of great nuggets of information. Many events are getting great exposure as a result of Twitter and it helps spread the word that the event is well attended.
I was following along with an conference called the Cause Marketing Forum which was taking place in Chicago. One of the speakers was a friend and client of mine and I was curious how the event was going. I was able to call up the hashtag of #CMF10 and see what everyone was saying about his session and about the conference overall. He was also tweeting out information from other panels and sessions that he attended. I was able to get some good quotes and some good ideas about what was happening in Chicago while I was in Denver.
This is a great way to get some further exposure to your event. I suggest all of the meeting planners out there have an acronym and the year for their event publicized as a hashtag for your event website or somewhere in your materials when promoting the event. With the explosion of smart phones at events and how people are communicating, it will be a normal procedure to get updates sent directly to the Twitter stream and ways to get the word out about what is going on at your event.
I can actually attend an event and see what is going on across the country at another convention at the same time. Technology is making it possible to be at two or more conferences at one time! If you want to hear what is happening at an event but can’t make it across country to attend, try following along on Twitter. If you want to see some of the tweets we send out at Conventions.net, you can follow us on Twitter too! We will tweet some info about events and use hashtags as we do it.
[Photo via Hashtag.org]
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