Convention Insider (Conventions.net)

I have seen it a thousand times and experience it nearly everyday in my kids, video garners attention.  What I mean by that is when I tell my kids to do something they always say, “just one more second, I want to see this!”  It is that last minute piece of video or cartoon or what ever the case.  I see it at the local bar, with video in the background everyone gravitates to the movement and the sound or the flashy images going on the screen.  It can be a commercial for some obscure soap, the latest television show or the scores of the day and the weather channel.  It doesn’t matter what the images are, we always seem to gravitate to the television screen or video screen.

Your exhibit booth can be the same way and garner the attention of trade show attendees by using the same content.  If you have a short 3-5 minute video that can be looped about your product or service, make sure you put it in a place that is seen by the attendees as they pass by an then take note.  I would be willing to bet they like my kids or like that restaurant customer have to just watch that last bit before moving on to the next thing. The example in the photo here is an exhibit display offered by Skyline Exhibits showing a video in a display wall.  Many exhibit booth dealers can provide you with systems for video to be integrated into your display.  This will give you every opportunity to capture the attention of attendees.   It gives you every opportunity to strike up a conversation that might not otherwise have happened without a little video in their world.

Photo via Skyline Exhibits