One of the things I do quite a bit is speak at conferences around the country. I use speaking as a way to help promote my business because I am seen as an expert or a thought leader by presenting on topics within my industry. I try to help promote my speaking at events by sending out a number of messages on Twitter and letting my community on Facebook know where I will be speaking, and I generally try to get people to know where I will be and where they can find me. It is good business to promote yourself through speaking.
What I don’t see often enough is speakers that promote the shows that they are asked to speak at on a large scale. It is a win win situation when asked to speak at a conference. You get the chance to be seen as the expert and the conference gets your content to provide to their attendees. The latter part of that statement is the most important, the attendees to the event. You can help the conference by getting people in the seats. Many would argue that is is a responsibility to help the show organizer to get people to come to the show if you will be there speaking. If you are not selling yourself and the conference you are not promoting well.
If you have a website advertise the upcoming show on space that tells your community about the conference. When commenting on blogs about your topic, tell people where they can go to register for the event. Have a Slideshare account? Make sure you upload your power point presentation. All of this can help your presentation and help the event where you are speaking. Bottom line is if you are asked to speak, do your part to help promote the conference to make it a success. If the show is seen as a success and you helped make it work, you will be asked back for future conferences to be seen as the expert in your field. It is good business.
Photo via Daveness_98