Why are TikTok and Google similar? Besides the fact that they’re multibillion-dollar corporations, of course. Both of these search engines are quite potent. In a way, that’s true.
Indeed, no one has dared to think of a future when Google is not the default search engine for people everywhere. Nonetheless, TikTok is gaining ground swiftly.
Learn why it’s important to treat TikTok as a search engine in its own right and how to create a TikTok SEO plan to boost your brand’s exposure.
Is TikTok a search engine?
TikTok’s meteoric rise over the past few years suggests the service’s days as a go-to SERP contender are not far off.
The search giant has acknowledged that TikTok is rapidly gaining popularity and becoming one of its biggest rivals, especially among Generation Z.
Forty percent of users in that age range (18–24) preferred using TikTok or Instagram over Google Maps when looking for a new restaurant or other local attraction, such as a new go-to for lunch.
In this case, it’s not Google themselves announcing it. Several regular users have also reported this. I don’t Google anymore, I TikTok,” was all that Claude Lukyamuzi tweeted in June of 2022.
Unbeknownst to him, his short tweet became viral because it resonated with many TikTok users who were already making extensive use of the app’s sophisticated search function to discover new businesses, places, and people.
There is no such thing as a search engine without SEO. Nevertheless, TikTok is not quite Google; not all Google SEO practices will work.
You may know everything there is to know about Google rankings, but there is much more to learn before you can master search engine optimization for TikTok.
What exactly is TikTok SEO?
Optimization for your intended audience is the goal of TikTok SEO.
Managers of a company’s social media accounts can utilize strategies based on classic search engine optimization (SEO) methods (along with some novel approaches) to increase the visibility of their brand’s content.
The discovery-focused nature of TikTok’s algorithm means that even little adjustments to your material can significantly impact how widely it is seen.
Is your TikTok SEO strategy centered on the right things?
Search engine optimization for TikTok is an emerging field for many online social marketers. That’s why now is the time to implement effective SEO strategies and establish a strong presence in the market.
What are the most important factors to consider while optimizing your TikTok channel for search engines? I’m pleased you inquired.
Don’t forget to use keyword phrases.
I’m willing to bet you saw this coming. It seems that keywords, the backbone of any effective SEO plan (independent of the search engine), would likewise be relevant on TikTok.
The next step is making content that revolves around the TikTok keywords you’ve determined would work best for your company.
The secret is to make content that will be searched for (and hopefully found) by your intended audience and optimized for TikTok’s search engine optimization algorithm.
Want to know how to use TikTok keywords? Easy!
To get started, try using keywords in the:
Screen text (including closed captions and user-supplied content)
The best way to increase your brand’s exposure on TikTok is to include keywords relevant to your product or service. It’ll boost your visibility in Google search results.
According to Search Engine Journal, TikTok’s exposure has increased by 133% after Google began indexing more video material (mainly from Instagram and TikTok).
It’s important to learn who you’re talking to.
TikTok takes great pride in being a user-centric social media network. Its advanced algorithm was designed with this goal, making content easily discoverable and allowing for high customization. That being the case, the focus should be on the end consumers.
What’s the point here? Therefore you may follow in the footsteps of the video-sharing platform TikTok by focusing on the needs of your audience in all of your own work.
It calls for research into your intended market’s preferences, needs, and gaps.
The other option is to search for the terms you’re interested in, analyze the results, and seek blanks you can fill in. Feel free to generate material that more closely satisfies the search intent of your target market if you’re convinced you can.
TikTok’s internal search engine optimization
While you work on your search engine optimization strategies for TikTok, remember that the app uses its ranking factors to power its algorithm. Actions taken by users on shared material, such as continuing to see, skipping, like, hiding, or adding to favorites, are all included here.
Several of the features we’ve already discussed, such as hashtags, keywords, sound effects, and music, are also included in video data.
Here we have information on the user’s account, including their location, mobile device, operating system, and specific areas of interest (which users select when creating an account).
Therefore, the best strategy is to combine SEO strategies for Google and TikTok.
Just how much each factor contributes to your overall TikTok SEO ranking is a mystery, but one thing is sure: you need to have a firm grasp on them and strategically use them to get the greatest results.
SEO for TikTok helps to gain a larger following. With the appropriate strategy, you can boost your brand’s profile, encourage greater user participation, and connect with potential customers. To have your material seen by more people on this popular network, use relevant keywords and hashtags in addition to crafting amazing content that connects with your target audience. Explore the benefits of TikTok SEO for yourself.